This Sunday I have some quaint pattern illustrations from a local mail order catalog. I saw this catalog a few months ago and simply missed out on the auction. I was thrilled to find another copy, because I though this one was super rare seeing it is a mail order.
So war time 40s, so fashionably spring.
Enjoy!
This is from my local paper, but it does predate me by quite a few years. ;-)
ReplyDeleteBut it's treasure!
Thanks so much.
So cool! I have this exact catalog, but sent out by a different publication. I always wondered which parts were customized.
ReplyDeleteThe differences are all on the cover -- mine says "Hoard's Dairyman: Book Of fashions" and in the little box the ordering instructions are different of course. Interestingly, Hoard's Dairyman only charged 12 cents for the exact same patterns. I had no idea mail order pricing wasn't consistent. So cool to find this out. Thanks so much for posting yours!
What a treasure! What fascinates me is that even the blouses were fitted for a woman's figure. Why don't we see that very often anymore unless it's homesewn?
ReplyDeleteLovely finds, they're all SO pretty!
These dresses are really pretty. They're a little softer and more feminine than the Sears ones we saw last week.
ReplyDeleteWhat year is this? I have a 1945 Home Companion that shows very similar hairstyles (that soft pageboy roll) but the dresses seem a little earlier.
Its 1944.
ReplyDeleteLovely. I guess this is just more proof that my tastes are outdated. My mother was still a child in 1944 but I would wear any of these dresses today.
ReplyDelete