The other day I had some one tell me how super professional they thought my Kickstarter campaign was. They had backed a few campaigns, and they were really impressed with mine. From the video to the body copy, to the images, everything.
That made me feel so great. I'd been working on this project for months, researching campaigns, talking with people who had done them and what they did to make them successful, and I followed their suggestions to the letter. I wanted to make sure everything was visually clear, concise, and easy to follow.
I even storyboarded my campaign video and set up a makeshift recording studio for the audio (I'm SO not a sound dude) :)
But it all comes down to the backers. Campaigns can only do so much, but its the backers enthusiasm about a project, sharing it, telling their friends about it, keeping it fresh, that really truly sells it. Some campaigns have that naturally, others, like me, have to work for it.
If you have a blog or a facebook page, please share my campaign a few times this week. If you can tweet about it, please to so. And don't forget to back my campaign!
Word of mouth is amazing too. Social media is all about personal endorsements. People trust that.