Catalog Sunday

This week in tandem with my previous foundation garment post are foundation garments from the 30s and 40s. Check out the variety of the Lane Bryant ones. All the LB scans from 1942 were from one 60 page catalog.

Lane Bryant 1932

Lane Bryant 1933

National Bellas Hess. 1933

Rowman's Department Store 1938

Chicago Mail Order Company 1941

Lane Bryant 1942.

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5 comments:

  1. jennywrenJuly 25, 2010 at 2:55 AM

    Wow those Adaptolettes are something else! They must have been designed by an engineer - serious stuff, I'm impressed. I would imagine they would be uncomfortable to sit in though.
    I do occaisionally do something similar funnily enough when I wear a pantie girdle over my 'everyday' shaper. The girdle has a strong wide elastic waistband that on its own produces a horrible 'muffin top', by wearing it over the shaper it tends not to do that. The shaper on its own isn't strong enough in the stomache area for special outfits though. I wonder if the 1930s/40s ladies wore those full girdles everyday?

    ReplyDelete
  2. Peter LappinJuly 25, 2010 at 4:10 AM

    The "Adaptolettes" -- I love it: sounds like a 50's doo-wop groups!

    ReplyDelete
  3. HeatherJuly 25, 2010 at 6:42 AM

    Those are some serious girdles! Looks like machinery or some sort of torture equipment. Some are kinda pretty though. The Willow the Wisp one from National Bellas Hess 1933 has an interesting shape and is something I would probably wear. And hey, it's only $1.98! Cool!

    ReplyDelete
  4. Meghan O'ConnorJuly 25, 2010 at 9:50 AM

    Some days, I really wish I could just take my current paycheck and pop back in time to these prices.

    ReplyDelete
  5. Kiki vonTikiJuly 26, 2010 at 10:36 PM

    Lord, have mercy! I'm glad we don't have to wear those things anymore! :)

    ReplyDelete

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