Catalog Sunday

This Sunday I have some quaint pattern illustrations from a local mail order catalog. I saw this catalog a few months ago and simply missed out on the auction. I was thrilled to find another copy, because I though this one was super rare seeing it is a mail order.

So war time 40s, so fashionably spring.
Enjoy!


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6 comments:

  1. What-I-FoundSeptember 16, 2012 at 8:51 PM

    This is from my local paper, but it does predate me by quite a few years. ;-)
    But it's treasure!
    Thanks so much.

    ReplyDelete
  2. SarahSeptember 17, 2012 at 7:15 AM

    So cool! I have this exact catalog, but sent out by a different publication. I always wondered which parts were customized.

    The differences are all on the cover -- mine says "Hoard's Dairyman: Book Of fashions" and in the little box the ordering instructions are different of course. Interestingly, Hoard's Dairyman only charged 12 cents for the exact same patterns. I had no idea mail order pricing wasn't consistent. So cool to find this out. Thanks so much for posting yours!

    ReplyDelete
  3. JenSeptember 17, 2012 at 3:07 PM

    What a treasure! What fascinates me is that even the blouses were fitted for a woman's figure. Why don't we see that very often anymore unless it's homesewn?

    Lovely finds, they're all SO pretty!

    ReplyDelete
  4. Shady GroveSeptember 17, 2012 at 4:12 PM

    These dresses are really pretty. They're a little softer and more feminine than the Sears ones we saw last week.

    What year is this? I have a 1945 Home Companion that shows very similar hairstyles (that soft pageboy roll) but the dresses seem a little earlier.

    ReplyDelete
  5. ShelleyjSeptember 17, 2012 at 10:26 PM

    Its 1944.

    ReplyDelete
  6. LynnSeptember 19, 2012 at 7:30 AM

    Lovely. I guess this is just more proof that my tastes are outdated. My mother was still a child in 1944 but I would wear any of these dresses today.

    ReplyDelete

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